There’s something that’s just so appealing about Erika Records. Maybe it is Liz Duster, the founder, who established Erika Records as a heavy metal record label in 1980, before transforming it into a vinyl record mecca. Maybe it is their 36,000 square foot Buena Park location, which provides a one-stop shop for all things vinyl, from record pressing to memorabilia. Maybe it’s the sense of good ol’ fashioned American small business ethic which emanates from their business, a model that is fashioned around operating in a traditional way and producing the best results in the business, right here in California with our own working men and women. Or just maybe it is the nostalgia of the whole experience. In an era marked by digitalization of nearly all media, vinyl records are making quite a comeback. Erika Records produces vinyl for an enormous range of artists, from independent music collectives like [Black Iris](http://www.blackiris.tv/), to music giants like Lady Gaga. Embracing a medium of the past, Erika Records has positioned itself in a valuable niche for the future. And we, as avid music listeners, value and commend them for what they do. Check out all of our pictures from this fantastic trip [here](http://www.facebook.com/album.php?aid=283984&id=95430964242). Cheers to Erika Records! Long live vinyl! We were so inspired by our field trip to Erika Records, that we compiled our second list of top fives around the idea of nostalgia. This month, we are featuring what to listen to, where to go, and what to wear on Valentine’s Day. Check out our picks on our [Pinterest](http://pinterest.com/academyarchive/) page. View this email on the web here: http://mim.io/20b4d?fe=1&pact=2896924087 Unsubscribe: http://go.madmimi.com/opt_out?fe=1&pact=2896924087&amx=558491229 You can also forward to a friend: http://go.madmimi.com/forward/2896924087?amx=558491229 the academy of archivists | info@wearchive.info
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